So if our goal is retention, why are complaints so valuable? One way to achieve a clear style is to minimize your use of the passive voice. In such documents, it is perfectly appropriate to refer to yourself as I and to the reader as you.
Will they believe me?
In short, customer complaints are a gold mine of valuable data that help us understand our customer base and improve retention. Respect their worth and motives. Ask for their help - it's really so simple - and they will want to help you. The passive voice allows you to gloss over an unflattering point—but you should use it sparingly.
Also see below for more cover letter samples, and tips for emailing a cover letter and resume. If you do not know the contact person or you are addressing a group, use an appropriate salutation such as Sir or Madam, Hiring Manager, Director of Human Resources, Members of the [Name] Committee hiring committee, organizing committee, acceptance committeeBoard of Directors.
Use recorded and insured post where appropriate. Authoritative complaints letters have credibility and carry more weight An authoritative letter is especially important for serious complaints or one with significant financial implications.
This is because: 'Heat of the moment' complaints almost always produce confrontation, emotion, and misunderstanding, which are not conducive to the cooperation necessary for good solutions and outcomes.
For more tips for your small business, check out our Small Business Insights.