Also it provided customized services to some important customers like Xerox, Nike, Compaq and Technicolor, which helped to retain customer loyalty in the express mail industry where customer loyalty is hardly found.
Whereas large players could offset the price margin loss by depending on overall market instead of a niche segment. The firm offered lower overall costs than rivals on express mail that attracted particular large business customers.
Type of paper. The result of such major capital expenditures and high-quality service along with massive marketing campaigns was a price increase to reflect the added value the organization had on the express mail industry.They felt they were not particularly good at serving businesses with deliveries to residential areas. On the contrary, Airborne did not introduce new technology and in fact, used their competitors as guinea pigs. The move was designed to preempt expansion by UPS into this space. The result of such major capital expenditures and high-quality service along with massive marketing campaigns was a price increase to reflect the added value the organization had on the express mail industry. Wanted others to use it first. By using this strategy, Airborne placed itself in the best position to win the business of price-sensitive service buyers. The last financial analysis and that is Profit Margins, for the three firms only for the year is FedEx: 3. Should Airborne Express switch to distance-based pricing to match its competitors? In addition, Airborne has very high brand loyalty. However, up to this day and every time more people are making use of internet as a substitute for overnight document delivery. Number one, a predominately corporate customer base will make Airborne much more sensitive to downturns in the economy. Also they used old aircrafts to cut costs.
Increasing the number of shipping kiosks available to individual customers could be established through a strategic alliance with a retail partner. Brand loyalty is a significant asset as it helps a company retain market share.
The result was a substantial withdrawal from all-cargo flights by the major airlines and an increase in demand for next-day package delivery services. FedEx is the pioneer in assembling a fleet of executive jets and modifying them to carry cargo.
Its GDS service was introduced on a limited basis and was targeted at large corporate customers. Factiva  Foust, Dean.
This low cost structure helped Airborne maintain a History and Development of the Industry The majority of the freight industry circa was constituted of the major players in the passenger airline industry.